Oakley expects McIlroy boost - sportstextiles: Lea SportsTextiles

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Oakley expects McIlroy boost

23/06/2011
Sports brand Oakley has said it is hoping for a boost in sales of its golf apparel after Rory McIlroy wore shirt, trousers and belt supplied by the company for the fourth round of the 2011 US Open on June 19 when he became, at 22, the youngest player to win the championship since 1923.

“For a number of years now, we have been busy trying to expand our story beyond sunglasses,” said Colin Baden, Oakley’s chief executive.

Apparel is growing twice as fast as the company’s better known sunglasses, Mr Baden said. The company expects its golf segment sales to triple in 2012, compared with this year's. The line includes polo shirts, trousers and gloves.

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