Woolrich appoints new merchandise manager for catalogue and online

28/06/2011
Outdoor clothing company Woolrich has appointed Becky Egers to the position of merchandise manager for its catalogue and internet business.

Ms Egers will be responsible for leading the merchandising, seasonal assortment planning, buying, and product positioning and pagination of the Woolrich consumer catalogue and website.

“Becky’s extensive experience in the outdoor apparel industry coupled with her keen merchandising eye will make her a great addition to our team,” said Gary DeGaetano, the company’s vice-president for direct to consumer business.

She joins Woolrich after 19 years with L.L. Bean, where she held various positions including senior catalogue merchandiser for the men’s and women’s divisions and, most recently, retail merchandiser.

“The iconic Woolrich brand has been growing rapidly as of late and I’m thrilled to be joining the team at such an exciting time in the company’s history,” she said.