O’Neill Opens Flagship Store in LA
US surf apparel brand O’Neill Clothing is opening a flagship store in Los Angeles this summer, near the Santa Monica Promenade.
The new store will include O’Neill men’s, boys and women’s apparel, along with the brand’s signature neoprene wetsuits. The store will officially open with a ribbon-cutting ceremony on July 8, 2011, organized by the Santa Monica Chamber of Commerce, followed by an invitation-only grand opening party later in the month.
“We’re excited to have an opportunity to thoroughly represent the O’Neill brand in Santa Monica,” said O’Neill CEO, Toby Bost. “This global retail concept is the first to be rolled out in the United States, and will showcase everything O’Neill is about in one of the best shopping locations in the country.”
Eppo van Berckelaer, head of global marketing, O’Neill, said: “This first LA store is an important milestone for O’Neill as we aim to have a greater retail presence in underrepresented areas around the country. Not only does O’Neill Santa Monica serve as a genuine showcase for our product in a key global market, it also offers a unique brand experience that highlights the past, present and future of O’Neill.”
O’Neill Santa Monica will be managed by Wendi Harrell, who previously oversaw O’Neill’s outlet store in Nevada at the Vegas Premium Outlets North.
