South Korean sportswear manufacturer Fila has announced it has entered into a long-term licensing agreement with India’s Cravatex for the Middle East, North Africa and India.

The company’s new strategy is centred on a direct to retail structure as well as developing a complementary wholesale business which will include distributors and sub-licensees. The long-term license agreements include the rights to manufacture and sell women’s, men’s and children’s apparel, footwear and accessories.

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