US firms team up for online fishing shop
US-based Outdoor Channel Outfitters has announced its partnership with Minnesota-based excursion firm and online hunting and fishing equipment retailer krugerfarms.com, to create a ‘one-stop-shop’ for hunting and fishing gear.
“It was evident early on that our two companies shared a common goal – to provide easily accessible information about outdoor gear and outfitting services that will bring success to our customers in the field or on the water,” said Don Nelson, president and CEO of krugerfarms.com.
“It’s great to work with a group of people with the same outdoor passion and commitment to staying ahead of the ever-changing outdoor market.”
On the website, consumers will only find products and brands that krugerfarms.com’s expert guides rely on in the field. Krugerfarm.com’s guides have led thousands of successful excursions and assisted novice to seasoned outdoorsmen in gear selection.
Neal Rohrbach, president of marketing for Outdoor Channel Outfitters, said: “By partnering with krugerfarms.com to power our online store, we can now provide a purchasing experience for outdoor gear and apparel that complements the information and services we provide for booking outdoor destinations.”
