Lululemon appoints SVP of eCommerce
Canadian sportswear brand Lululemon Athletica has announced that Chris Ladd has been appointed to its senior leadership team as senior vice president of global eCommerce. In this role, Mr. Ladd will oversee all global eCommerce strategy. Reporting to Christine Day, CEO, Mr. Ladd’s responsibilities include crafting the overall online business strategies, web user experience, design, content and brand standards that will optimize Lululemon’s global online efforts.
Mr. Ladd has 14 years of experience developing eCommerce businesses for global brands. Most recently he served as SVP, Global Marketing and Direct Channel at Crocs. During his tenure at Crocs, Mr. Ladd was responsible for 45% of the company’s overall revenue base through 378 worldwide retail stores and 23 websites.
He led the strategic development of assets in the direct channel including in store visual merchandising, retail store design concept, social and digital media, cross channel campaign management and overall brand experience. Previously he worked with TextureMedia as VP, Client Services, Strategy and e-Marketing for outdoor apparel, footwear companies. He also held marketing and eCommerce positions at Titleist and Footjoy Worldwide, and Reebok.
Commenting on Mr. Ladd’s appointment, Ms Day said: “Chris has the right combination of leadership and experience to guide Lululemon into new areas of growth. He has a proven track record for building innovative and profitable online businesses and building global infrastructures. Our eCommerce business has already shown tremendous potential, and we look forward to Chris and his team maximizing the potential of this global opportunity.”
