Jones teams up with Nine West for trainer line
The Jones Group has announced that it has entered into an exclusive, worldwide license agreement with Philip Simon Brands Group for the creation, production, marketing and global distribution of an athletic trainer collection under the Nine West brand.
The partnership creates a Nine West brand extension that will be known as Nine West Original Sneakers.
Under the agreement, the initial Nine West Original Sneakers collection will be marketed and sold globally in department stores, specialty retailers and Nine West global retail stores, with a FFANY (Fashion Footwear Association of New York) trade show introduction in August, and a launch planned in spring 2012.
Nine West is currently sold in 60 countries with flagship stores in cities including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing. The initial term of the agreement ends on December 31, 2014. Nine West Original Sneakers’ showroom will be located within the Nine West footwear showrooms.
Richard Dickson, The Jones Group president and CEO of Branded Businesses, said: “The extension of Nine West into the hot, fashion athletic arena takes one of the world’s premier footwear brands to an exciting, new level. The Jones Group continues to look towards further developing and enhancing its brands. Nine West’s partnership with the creative minds behind Philip Simon Brands Group comes fresh on the heels of other successful brand initiatives over the past year.”
Philip Chemla, Philip Simon Brands Group chairman and president, said: “We are proud to be launching the Nine West Original Sneakers collection with The Jones Group. Nine West is renowned for its style and quality footwear. We look forward to working together with the talented Nine West team to create an exciting new collection.”
