Reebok India appoints brand director
12/07/2011
The Indian subsidiary of adidas-owned sportswear brand Reebok has appointed Sajid Shamim, executive director, sales and marketing of Reebok India, as the brand director of Reebok at adidas Group.
He will be responsible for the marketing and business strategy of Reebok India. This development has come in the wake of a joint operating model effective from May 2011, by adidas in India. Mr Shamim has been with the company for the past 10 years. Under his leadership, Reebok has successfully maintained brand leadership in an increasingly competitive market. Large retail presence is another potential area where Mr Shamim has focused. Reebok has successfully used the franchisee model within India.
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