Injinji extends its Toesock offering
13/07/2011
Wearers will be able to customise their Toesocks according to comfort and style preferences and activity choice, Injinji said.
“We’re excited to bring customers our beneficial five-toe-sleeve technology, now in even greater variety,” said Jason Battenfield, the company’s chief executive. “We’ve designed our Toesocks to perform in any shoe, climate or terrain, but recognise that every activity and consumer is unique, and therefore, more choices assist in creating an optimised experience.”
The Injinji Midweight Performance Toesock, designed as a padded interface for cushioned performance in any shoe, climate or terrain, will now feature CoolMax EcoMade – a moisture-wicking fibre made from recycled plastic bottles. Available in Mini Crew and No Show lengths in a variety of new colours, the manufacturer suggests a retail price of $16.
No Show length is another addition. This sock barely peeks above a running shoe, yet features what the company calls “an intelligent, slip-proof design with a convenient back tab that keeps it comfortably in place, no matter the mileage it endures”.
Available new colours include Poppy Pink, Gulf Blue, Green Tea, Aqua Cool and Tidal Teal.
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