Under Armour partners with Derrick Williams
US sportswear brand Under Armour has announced a multi-year partnership with the 2011 Pac-10 Player of the Year and incoming NBA star Derrick Williams.
“Derrick had a terrific college career and emerged as an absolute force on the sport’s biggest stage,” said Matt Mirchin, SVP of Sports Marketing, Under Armour. “We love Derrick’s passion and hunger to play better every time he steps on the court. He’s a great representation for the Under Armour brand and a terrific example to all young basketball players who are dedicated to becoming game-changers.”
After winning the Pac-10 Freshman of the Year award in 2010, Williams raised his game to the next level in 2011, receiving finalist honours for the John R. Wooden Award and a second-team All-American selection. He excelled in the 2011 NCAA Tournament, helping the Arizona Wildcats reach the Elite 8 with a 32-point and 13-rebound performance in the regional finals.
“It’s exciting to join a young brand that brings such a strong, new voice and look to the game,” said Mr Williams. “Under Armour is a great fit for me because they are just as passionate as I am about working hard and striving to be the best.”
Williams is slated to be part of Under Armour’s 2011 marketing campaigns and joins Walker, Brandon Jennings and Grievis Vasquez in Under Armour Basketball’s team of young NBA talent.
