Swedish company to acquire Ahead brand - sportstextiles: Lea SportsTextiles

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Swedish company to acquire Ahead brand

21/07/2011
Golf headwear, apparel, and accessories brand Ahead is to be acquired by Gothenburg-based New Wave Group in a deal estimated to be worth $17.4 million.

Ahead’s chief executive, Ken Shwartz, said the Swedish company intended to keep a manufacturing plant at New Bedford, Massachusetts, open, with most of the 250 employees keeping their jobs.

“Ahead’s strong market position and brand visibility in the headwear category worldwide will be an excellent complement to our business components,” said Torsten Jansson, managing director and chief executive officer of New Wave Group, in a statement. "Ahead has been recognised for revolutionising headwear in the golf community.”

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