Patagonia Europe named as Conservation Champion
27/07/2011
EOCA said it wanted to recognise Patagonia Europe for three reasons. Firstly, for the hours of work and support put in by EOCA president and general manager of Patagonia Europe, Holger Bismann. Secondly, for the enormous amount of product donated by the company towards EOCA’s conservation fundraiser at the OutDoor exhibition in Friedrichshafen this summer, amounting to over 25% of the total donations. And thirdly, just before the show itself, Patagonia Europe nominated EOCA as a 1% for the Planet recipient – which has subsequently been approved. This means that 1% for the Planet member companies, who have all committed to give 1% of their sales annually to approved environmental groups, as Patagonia has been doing since 1985, can now name EOCA as one of their recipients.
Holger Bismann commented: “This is a very special award for Patagonia Europe, because we support 100% what EOCA is doing, bringing the European outdoor industry together to support conservation. Being recognised in this way is really the icing on the cake and we are all so proud to be supporting conservation through the Association.”
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