David Beckham to launch bodywear line with H&M
UK-born football player David Beckham is teaming up with Swedish apparel retailer H&M to launch his bodywear range for men. The alliance will allow David Beckham to exclusively sell his new bodywear line in around 1,800 H&M stores worldwide.
The initial range will be launched to coincide with Valentine’s Day 2012 from February 2, 2012.
“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” said Mr Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Ann-Sofie Johansson, H&M’s head of design, said: “David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed.”
Mr Beckham and his business partner Simon Fuller recently announced the launch of a new brand identity and ‘David Beckham’ branded product line, to include bodywear.
“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, said Mr Fuller. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.”
