Woolrich follows up on baselayers with new anti-odour shirts
04/08/2011
“Agion Active performs better than any other anti-odour solution that we’ve tested and its performance was key in the success of our initial baselayer launch,” said Brent Hollowell, Woolrich’s vice-president of marketing. “As more outdoor enthusiasts continue to become savvy about performance features, odour elimination tops their list of demands. By offering Agion Active, we can give our customers the classic style and comfort they’ve come to except from Woolrich, with the added benefit of a high tech odor eliminator that ensures freshness.”
Sciessent explains that Agion Active features a dual action technology that provides antimicrobial product protection and industrial-strength odour elimination, but also controls vapour-based odors. Silver ion antimicrobial technology stops propagation of odour-causing bacteria on the fabric, while a natural, proprietary odour-trapping solution captures molecules from ambient odours and regenerates in the wash. It continues to perform for the life of the garment, with the odour absorber regenerating with each wash. The finish is long lasting, performing to 50-plus washes.
“We are excited to expand our partnership with Woolrich, one of the most authentic and respected brands in the outdoor industry,” said Paul Ford, chief executive officer of Sciessent. “We are thrilled to play a part in Woolrich’s successful foray into high performance apparel.”
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