REI will give $4.2 million to outdoor non-profits
04/08/2011
“At REI, we encourage our members and customers who enjoy the outdoors to play an active role in taking care of those places,” said Kevin Hagen, director of corporate social responsibility for REI. “We are honoured to partner with hundreds of dedicated non-profit organisations that share a similar mission and whose programmes allow us to expand these efforts to trails, waterways and parks across the country.”
The company designates 3% of the previous year's operating profit to its annual grants programme. Because REI employees have the most direct connection to local nonprofits, store employees nominate organisations from their local community. REI invites selected nominees to apply for grant funding. Eligible organisations must be outdoor non-profits that promote active volunteerism through their programmes, such as hands-on trail building or restoration events.
2011 applications were submitted throughout the spring and REI is currently notifying grant recipients in each of its communities. In the coming months, members and customers can visit their local REI store, the REI Blog or their local REI Facebook or Twitter page to learn more about the selected grant partners and how to get involved. Last year, the company granted $3.7 million to more than 320 non-profits across the US. A full list of the 2010 grant recipients is available at the REI website.
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