New Cordura collection shows “the softer side” of durability

05/08/2011
Invista’s Cordura brand fabrics, known for their durability, are available in new ‘full dull’ nylon yarn constructions that the company says look and feel more like natural fibre-based fabrics, while still offering high levels of abrasion, tensile, and tear strength. The Cordura Naturalle fabric collection is ideally suited to a wide array of end-uses, including performance activewear, technical outerwear and shell weight fabrics, and ready-to-wear apparel, the company said.

“When you say Cordura fabrics, you think durability and all the tough end-uses we are traditionally known for such as luggage, packs, and gear,” said Cindy McNaull, global Cordura brand and marketing director. “But now, the brand portfolio has a full line of fabrics for apparel. We’re excited to showcase ‘the softer side of durability’ and demonstrate with our wide variety of fabric offerings that you don’t have to sacrifice comfort for long-lasting performance.”

Invista believes potential applications will include knit and woven fabrics for casual wear, jeans, other trousers, T-shirts, shorts, jackets, rainwear, baselayers, hiking pants and shells.