New Cordura collection shows “the softer side” of durability
05/08/2011
“When you say Cordura fabrics, you think durability and all the tough end-uses we are traditionally known for such as luggage, packs, and gear,” said Cindy McNaull, global Cordura brand and marketing director. “But now, the brand portfolio has a full line of fabrics for apparel. We’re excited to showcase ‘the softer side of durability’ and demonstrate with our wide variety of fabric offerings that you don’t have to sacrifice comfort for long-lasting performance.”
Invista believes potential applications will include knit and woven fabrics for casual wear, jeans, other trousers, T-shirts, shorts, jackets, rainwear, baselayers, hiking pants and shells.