San Francisco student scores Summer OR success

08/08/2011
San Francisco State University student designer Amy Dorie won the Project OR competition at Outdoor Retailer Summer Market 2011, which ended on August 7. The winning entry was a woman’s outfit, inspired by the outdoors and the Aventura brand.

Designed and constructed during the intense 48-hour concept-to-prototype student design competition, Ms Dorie’s prototype garments earned her a $5,000 Aventura design contract for the Spring 2013 line, a $2,500 donation to San Francisco State University design school’s student outplacement programme and an all-expenses paid trip to Outdoor Retailer Winter Market 2012 in January.

“I feel so fortunate to have been a part of Project OR,” she said. “Preparing for the competition, collaborating with the judges and designers onsite, and now meeting so many people in the industry has been invaluable.”

A distinguished panel of industry experts and trendsetters named her denim capri and v-neck top the most stylish, comfortable, functional and versatile outfit for everyday use by Aventura’s target demographic, a full-figured, athletic, 30+ year-old woman.

The capri was primarily constructed from Schoeller performance denim. The capri also sported a YKK metaluxe zipper, pocket details trimmed in a floral 100% cotton voile and a contrast fabric facing, split opening on the base of each leg.