Under Armour launches biggest ever footwear ad campaign
US-based performance apparel and footwear brand Under Armour has debuted its largest footwear advertising campaign to-date, entitled ‘Footsteps’, in support of the brand’s latest footwear collection.
The Footsteps campaign was created by Interpublic’s twofifteenmccann, a San Francisco-based creative agency. The campaign features elite athletes including Tom Brady, Cam Newton, Georges St-Pierre, among others.
“The campaign marks an unprecedented step forward for Under Armour footwear, bringing together the highest calibre of talent on both sides of the camera to tell the story of our performance footwear,” said Steve Battista, SVP, Brand, Under Armour. “We’ve captured athletes in their authentic training environment, showcasing Under Armour’s commitment to performance and innovation in a voice that is unique to the brand.”
