Headwear firm launches outdoor apparel line
Spain-based headwear brand Buff EU has created a collection of apparel targeting the outdoors market. The brand’s outdoor range is split into three: ‘Active’, ‘Perform’ and ‘Official’.
Active is for low intensity activities like trekking or hiking; Perform for higher intensity activities like trail running and amateur adventure sports and Official is aimed at those participating in very high intensity activities and competitions.
Buff’s headwear will be co-ordinated to fit in with the three bands. The new lines will be previewed at a number of trade shows from August.