Outdoor industry growth in China could reach 25% - sportstextiles: Lea SportsTextiles

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Outdoor industry growth in China could reach 25% this year

10/08/2011
Visitors from all over China made their way to Nanjing at the end of July to attend the Asia Outdoor exhibition. Whereas in the past visitors from eastern China have been dominant, this year the organisers, Messe Friedrichshafen, noticed strong increases in visitors from the north and the west of the country.

“The outdoor industry has now caught on in all of the country’s provinces; every week new specialty stores are opening in third- and fourth-tier cities,” said Kurt Jaeger, the show’s founder. The organisers of the event have said that sales in outdoor goods in China are currently between EUR 1.8 billion and EUR 2 billion, with a growth rate in 2011 of between 22% and 25%.

Toread, China’s first publicly traded outdoor brand, is planning 950 stores by year’s end and will exceed China’s previous market leaders, The North Face and Columbia, in revenues and the number of retail outlets, Messe Friedrichshafen continued. In core brand sales, Chinese brands already have a market share of between 40% and 50%.

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