Gap opens Athleta stores in New York
11/08/2011
“Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior vice-president and general manager of Athleta. “Thanks to our successful catalogue business, we already know there’s a highly concentrated customer base in the New York metropolitan area and we’re excited to bring our loyal and new customers two beautiful stores where they can build strong, inspiring communities around the athletic pursuits they love.”
The new stores will offer shoppers Athleta’s collection of women’s active lifestyle apparel for yoga, running, swim, gym, hiking and skiing, which Gap describes as “designed by and for female athletes”, as well as other products for both athletic and everyday pursuits.
Mr Key added: “Whether she’s an elite athlete or training for her first organised event, Athleta offers high quality apparel made to stand up to every female athlete’s highest standards. And because our clothing is designed to take our customers through her workouts and beyond, she can easily transition from working out to going out and still feel confident she looks great.”
Located at 216 Columbus Avenue on the Upper West Side and 1517 3rd Avenue on the Upper East Side, the stores sit equal distance from Central Park. Features include free alterations in store, kiosks that link directly to the website offering customers access to additional product and sizes, and free fitness classes.
Athleta was founded in 1998 with the mission of providing women athletes with apparel for different sports and fitness activities. It was acquired by Gap in 2008.
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