Finish Line goes mobile with app
US-based retailer of athletic shoes, apparel and accessories, Finish Line, has announced the latest addition to its mobile commerce platform – a new app available for Apple and Android mobile devices.
Based on the location of the user, the free app provides detailed store location information including address, phone number and driving directions. Customers may select one store as their favourite for fast access.
Once a store is selected, users have real-time visibility to the specific inventory of that store, effectively giving them remote access to view what’s on the sales floor and in the back room. With this inventory visibility, customers can check to see if an item is in stock and ready to purchase. For those who are just browsing, items may also be located using search terms or by filtering product categories. Online transactions may also be completed on the app.
“Finish Line customers truly conduct their lives on mobile devices, so it’s important for us to be a leader in the mobile space,” said SVP, E-Commerce Operations and Technology, Roger Underwood. “Our new app, with its inventory visibility and geo-location feature, gives our customers the ultimate in convenience and time saving for browsing and shopping.”
