Eddie Bauer responds to cancer charity
15/08/2011
Colorado-based First Descents said it was taking the action because of confusion between its name and the First Ascent brand of jackets, pants, baselayer garments and fleece tops that Eddie Bauer makes with the help of mountain guides. Fundraising teams for First Descent have competed in the same events as First Ascent outdoor teams. Furthermore, Eddie Bauer has also begun using the First Descent name for some of its clothing.
Some days after the announcement from the cancer charity, an official corporate statement from Eddie Bauer said: “We were surprised and disappointed by the suit and press releases from First Descents Inc. We fully support First Descents as a non-profit organisation and we want them to be successful in their mission. With regard to the First Ascent name, Eddie Bauer owns the trademark rights dating back to 1988, substantially pre-dating the existence of First Descents Inc. In regards to the First Descent name, we applied for registration from the US Patent and Trademark Office for the apparel category in 2008 and the registration was granted in 2011. Nevertheless, we are interested in resolving this in a manner that is satisfactory for both parties."
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