Lululemon launches Ivivva online retail store
Canada-based sportswear brand Lululemon Athletica has launched a Canadian online retail store for its Ivivva line of dance and athletic apparel with the launch of Ivivva.com.
Visitors to the site can shop for products such as sports bras, leotards, shorts, trousers and skirts in the Ivivva line, which was created by in 2009 in response to a demand for Lululemon-style garments in girls’ sizes.
In addition to serving as a retail website, the store features a tool that allows visitors to email suggestions and comments to the company’s designers. The site also includes a blog with content pitched to young dancers and athletes.