Gramicci gives away a car in birthday celebration
17/08/2011
With the car, a shiny Fiat 500, present on its stand, Gramicci invited current retail partners and new companies signing up to stock its clothing to register for a prize draw.
Don Pollie from the Kittery Trading Post in Maine had the winning ticket; Gramicci said Mr Pollie has been “a loyal retailer” for the entire 30 years of the apparel brand’s existence.
“To have a veteran buyer win, was an ideal situation to top off a huge week of celebrating. Some say it had to have be rigged. Honestly there was too much chaos for us to have rigged a thing,” said Marty Weening, president of Gramicci. “We invited all dealers to rightfully share in the celebration of our 30th birthday. We got to where we are today because of them. We wanted to show our appreciation for the business they have given us.”