Wild Roses joins EOCA - sportstextiles: Lea SportsTextiles

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Wild Roses joins EOCA

31/08/2011
Swiss-based women-only technical clothing brand, Wild Roses has signed up to join the European Outdoor Conservation Association (EOCA). Following discussions at the OutDoor event in Friedrichshafen in July, Wild Roses has already with ideas for fundraising events that it wants to undertake on behalf of the growing organisation.

EOCA is an initiative from the European outdoor industry with the objective of protecting wild areas. It aims to raise money to donate to grassroots conservation groups. Membership is open to anyone that can demonstrate an involvement in the outdoor industry.

President of EOCA and managing director of Patagonia Europe, Holger Bismann, welcomed Wild Roses saying: “We are thrilled to add such an inspiring and well known brand. To come to us immediately with ideas for how they would like to raise some more money for our projects demonstrates real commitment to conservation, and we very much look forward to working with them in the future.”

Wild Roses is the eleventh new member to join up this year, bringing the current total number of members to 69.

Wild Rose brand manager, Johanna Rastner, said: “We appreciate the great projects supported by EOCA and look forward to an exciting collaboration. Wild Roses has a long tradition of supporting projects dealing with nature and the environment.”

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