New deal will take Jack Wolfskin into Canada - sportstextiles: Lea SportsTextiles

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New deal will take Jack Wolfskin into Canada

02/09/2011
German outdoor brand Jack Wolfskin and Montreal-based distributor Double J Fashion Group have agreed a sales partnership for the Canadian market. The contract has been agreed for an initial term of five years, and Jack Wolfskin products will be available on the Canadian market from spring-summer 2012.

In a statement, Jack Wolfskin said it regarded Canada as “a paradise for outdoor enthusiasts” and as a key market because products that have withstood the Canadian wilderness are “seen as having a seal of excellence”.

“Our aim is to work with our sales partner to establish the Jack Wolfskin brand in the Canadian market,” said chief sales officer, Markus Boetsch. “Double J Fashion Group is an ideal sales partner with many years’ experience in outdoor retail and a tried-and-tested network of retail contacts.”

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