Lectra appoints new fashion marketing director
Textile industry technology provider Lectra has announced the appointment of Anastasia (Stacey) Charbin as marketing director, fashion. The appointment follows the company’s recent announcement to accelerate growth and introduce major new products for the fashion industry over the next 18 months.
“In the current post-crisis climate where positions can very quickly grow stronger or weaker, creativity and responsiveness combined with consistent quality have become key differentiators for fashion companies,” said Daniel Harari, Lectra CEO. “They now face numerous challenges: shortening and controlling the development cycle, protecting design integrity and assuring product quality, and overseeing the smooth transfer of production to emerging countries. Fashion companies need improved teamwork and process flexibility. These are critical if they hope to take advantage of their own internal knowledge and work more effectively. This is why Lectra has a particularly ambitious future: we are constantly developing our fashion-specific technology offer. I have every confidence that Stacey will support Lectra in bringing improved solutions to our customers and to providing thought leadership to the industry as a whole.”
“Caught between fluctuating costs and plummeting retail prices, now, more than ever, fashion companies need to control the development cycle and time-to-market which requires process re-alignment. Adjusting their business model requires reorganizing the supply chain from concept and textile design to development to production. This transformation can only occur if there is a strong fashion-technology backbone to support the change. And this foundation can only be put into place with in-depth industry know-how and best-practice expertise, which only Lectra is capable of providing,” said Stacey Charbin. “I am delighted to be part of this process. A strong strategy for change will enable our customers to be even more competitive while keeping pace with consumer preferences and a changing market.”
Since joining Lectra in May 2008 as head of design solutions, Stacey has led the launch of Kaledo V2-Lectra’s collaborative textile and fashion design software platform-and, in close collaboration with Lectra’s North American customers and Research and Development teams, has developed an offer ideally suited to fashion and retail-specific functions.
Based in Paris, Stacey Charbin reports directly to Daniel Harari.
