Geox extends its partnership with Red Bull Racin - sportstextiles: Lea SportsTextiles

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Geox extends its partnership with Red Bull Racing

09/09/2011
Italian footwear brand Geox is to continue its interest in motor sports. Following a recent sponsorship deal with motorcycling world champion Max Biaggi in June and a Formula One-themed pop-up store in London at the time of the British Grand Prix in July, Geox has announced a two-year extension to its sponsorship of current Forumula One champions, Red Bull Racing.

Under the new deal, Geox has said it will develop shoes “with a high level of technical content”, including the brand’s trademark breathable sole, for the entire team. The most high-profile members of the team are the Red Bull drivers, current champion driver, Sebastian Vettel included.

The Geox brand name, already visible on the Formula One team’s official clothing, will begin to appear on its cars too in 2012.

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