DriFire appoints senior vice-president for sales

13/09/2011
Flame retardant (FR) clothing brand DriFire has appointed Grady Burrell as its new senior vice-president for international and industrial sales. Mr Burrell will report directly to chief executive, Steven Scheyer.

Mr Burrell’s background includes 20 years in the US army. After that, he led sales at at Wellco, a military and work boot manufacturer. His most recent leadership position was director of sales for Wild Things, a provider of tactical and outdoor performance and gear, where he increased sales by 41% over 18 months.

“Grady has a proven record of success in driving rapid revenue growth and developing special relationships with key decision-makers,” said Mr Scheyer. “Given his major accomplishments in sales leadership and his significant experience serving in the military, I am confident that he has the expertise, commitment and leadership skills necessary to a achieve significant growth for DriFire.”