Woolrich in partnership with childrenswear manuf - sportstextiles: Lea SportsTextiles

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Woolrich in partnership with childrenswear manufacturer

14/09/2011
Outdoor clothing brand Woolrich has entered into a multi-year licensing agreement with New York-based childrenswear manufacturer Weeplay Kids to develop, produce, market and sell boy’s sportswear in the US and Canada.

The licence includes boy’s outerwear, sleepwear, and accessories. The first collection will be available at retail in fall 2012.

“Weeplay is a leader in the childrenswear market and a partner we can depend on to successfully interpret the strengths of our brand for the children’s market,” said Nick Brayton, director of domestic licensing at Woolrich.

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