ExOfficio appoints new sales director

16/09/2011
Adventure travel apparel brand ExOfficio has appointed Bill Sinoff as its new director of sales. He will take up the position at the start of October.

Prior to joining Seattle-based ExOfficio, Mr Sinoff held product and sales positions at Luna Sports, TerraMai and Patagonia.

“Bill has hands-on experience in just about every level of this industry,” said Steve Bendzak, general manager of ExOfficio on announcing the appointment. “He understands the needs of sales reps, retail stores, the buyers at those stores and the customers themselves.”