Lacoste launches L!VE
French sportswear brand Lacoste recently launched Lacoste L!VE, a new brand within the company.
L!VE is a blend of originality and street art. It has been launched with the aim of capturing the minds of young consumers who are not only aware of fashion trends across the world, but are also enthusiastic about blending culture and creativity along with fashion. For the season ahead, the brand has introduced its women’s collection offering polos, jeans, tops, dresses and winter accessories.
For the forthcoming autumn-winter, Lacoste L!VE will be introducing a vibrant collection in two themes. First is the Geometric Prints, 3d Relief Inspired Fall L!VE. The second is Outdoor and Ivy League Inspired L!VE For Winter. This collection borrows from vintage and heritage inspirations which are thereafter combined with an outdoor atmosphere of hiking and exploring.
