Puma unveils Home Oceans documentary film
German sportswear company Puma, through its PUMA.Creative programme, has unveiled an environmental documentary film short called Home Oceans, as part of a larger ocean preservation education campaign.
The short film is from Yann Arthus-Bertrand, who previously directed environmental documentary, Home – a film that PUMA.Creative supported through the French luxury goods group, PPR, its parent company.
The new ten-minute Home Oceans film highlights marine issues including rising floodwaters, the depletion of sea mammals and sea birds, changes to ecosystems and coral reefs.
“Part of our long-term sustainability initiatives at Puma is to help raise awareness and promote positive actions for environmental issues; this includes the preservation of our world’s oceans and marine life,” said Jochen Zeitz, CEO Sports & Lifestyle Group and chief sustainability officer of PPR. “Our participation in the upcoming Volvo Ocean Race gives us an ideal backdrop to share the amazing imagery and powerful message of the Home Oceans film. The film will be viewed around the world, and we hope that it will inspire people to contribute positively to the planet,” he said.
Home Oceans is edited by editor, Claire Ferguson, and has voiceovers in seven languages – Arabic, Brazilian Portuguese, English, French, Mandarin, Portuguese and Spanish.
“The Home Oceans film shows how reliant we are on the oceans for everything from food, to transport, right down to the air that we breathe, and our fate is intertwined with what happens to them,” said Claire Ferguson. “The film projects a message of concern but also one of hope…there is time to change.”
