Rawlings named as one of the best brands in US
Sports apparel and goods company Rawlings, a subsidiary of Jarden Corporation, has been named one of “America’s Greatest Brands” by the American Brands Council.
Rawlings joins Major League Baseball and NASCAR as the only sports-centric brands in the annual review of the strongest and most valuable brands in the US.
“We are thrilled to have a powerful and long-lasting brand like Rawlings among the best in the country,” said Carl Meyer, publisher and chief executive officer of America’s Greatest Brands, and head of the American Brands Council. “Rawlings was the highest-scoring sports brand among council members, and considering some of the brands in the sports marketplace today, this clearly illustrates the power and affinity of the Rawlings brand, and its innovation and evolution over the course of its distinguished history.”
Now in its ninth year awarding this distinction, the American Brands Council includes a distinguished group of independent advertising, marketing and communications professionals.
According to Meyer, the council starts searching for potential brands to nominate by asking the question, “What makes a great brand?” Some criteria the council considers when nominating a brand include a brand’s quality, resilience and longevity, customer loyalty, market leadership and social responsibility.
“To be recognized as one of America’s Greatest Brands is truly the culmination of the outstanding effort, passionate dedication and unparalleled craftsmanship all Rawlings employees have poured into their careers and their products since the company’s inception in 1887,” said Robert Parish, president and CEO of Rawlings. “The Rawlings brand and its iconic red patch are recognised by athletes around the world as symbols of quality, authenticity, innovation and performance, and our status as the official baseball and batting helmet of Major League Baseball drives that point home.”
