Lectra announces successful Fashion PLM implementation at La Jolla
09/11/2011
Headquartered in Irvine, California, La Jolla is a specialist in the surf, skate, motocross and youth lifestyle apparel sectors, whose portfolio includes brands such as O’Neill, Rusty Clothing and Metal Mulisha.
“After an extensive amount of PLM market research and a seamless integration, La Jolla Group has finally found and deployed the solution that will take the process of product development and lifecycle management to the next level,” said Josh Wellington, the group’s chief operating office. “An apparel-centric PLM that understands and compliments the nuances of our industry has finally arrived.”
Roy Shurling, president of Lectra North America, commented: “Given their emphasis on design and quality and the challenges that the outdoor lifestyle market presents, we were confident that Fashion PLM could bring La Jolla Group benefits such as greater control
over delivery and cost, two fundamental components to being competitive in the surf and sportswear markets.”
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