Vaude places in top three for German Sustainability award
German outdoor company Vaude was honoured at the German Sustainability Day event on 4 November, 2011, in the category “Germany’s most sustainable strategies for the future” for its social and ecological sustainability.
At the gala award ceremony, CEO Dr. Antje von Dewitz accepted the award from Federal Minister Ronald Pofala. “The award-winners are vital pioneers for sustainability ‘made in Germany,’” said the Chancellor Minister and chairman of the federal government’s “green cabinet” for sustainable development.
As one of over 670 applicants, the mid-sized family-owned company placed in the top three in its category. The German Sustainability Award recognises companies that combine economic success with social responsibility and environmental protection – and use sustainable activities to generate further growth. The focus is on consistency in sustainability management and sustainability issues in brand management.
Antje von Dewitz, CEO, said: “Winning the German Sustainability Award is a wonderful and very important validation of Vaude’s ‘green’ path. It shows businesses that economic activity can be highly compatible with social and environmental responsibility. We will continue to press ahead with our firm commitment to sustainability. I thank the entire Vaude team as well as our customers and partners who accompany us on our way to becoming Europe’s most environmentally friendly outdoor outfitter.”
The German Sustainability Symposium took place under the patronage of Federal Chancellor Angela Merkel. During a panel discussion on “Sustainable Consumption – brand products of the future”, Antje von Dewitz discussed with experts, scientists and other entrepreneurs how products and consumption must be designed to enable wealth and development for a growing world population within the limits of our planet.
