Keds launches first sportswear collection
US footwear brand Keds has announced the launch of its first sports apparel collection available exclusively at Opening Ceremony (OC). The limited edition Resort 2012 line will arrive in late November 2011 at Opening Ceremony stores in New York and Los Angeles, as well as on the OC website.
“The Keds brand was founded about the same time that American sportswear was created, so the introduction of apparel is a natural fit for us in many ways,” said Kristin Kohler Burrows, Keds brand president. “We drew inspiration for this initial collection from American style icons who have worn Keds over the past 100 years. We feel these muses uniquely represent the key attributes of the Keds brand and we’re excited to bring these signature Keds looks to life to complement our footwear and allow us to become a true lifestyle brand from head to toe.”
The line includes t-shirts, tops, trousers, skirts, jackets and sweaters, with suggested retails from $45 - $300 for men and women.
“We are really excited to be the exclusive launch venue for Keds at Opening Ceremony,” said Carol Lim, OC founder.
