Anta launches basketball marketing campaign
Chinese sportswear brand Anta Sports has launched its new ‘Basketball is My Life’ marketing campaign. It is the company’s first-ever all-round promotional campaign that integrates its basketball sponsorship resources with product and in-store marketing promotion.
Basketball is My Life brings the company’s endorsed basketball stars and its partnership with the Chinese Basketball Association (CBA) together. Extensive promotions will be launched through digital social network and broadcast media to boost the brand.
Along with the campaign, Anta Sports has launched a new series of basketball shoes – White Tiger, Vermilion Bird, Black Tortoise and Azure Dragon.
Chairman and CEO of Anta Sports, Mr. Ding Shizhong said: “The 'Basketball is My Life promotional campaign integrates our consolidated basketball resources and our understanding of the basketball spirit. It also reflects the great strides we have made in our basketball sponsorship portfolio, from CBA to Kevin Garnett. Moreover, unlike the one-way promotion we did in the past, we have tied the advertising and activities of this campaign with our retail sales, in addition to our interactive online advertising. We believe it will arouse more attention and will raise awareness among the public and consumers, and will help to bring us closer to basketball lovers and to further foster our leadership in the mass market basketball segment.”
