New distributor says Footbalance can help retail - sportstextiles: Lea SportsTextiles

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New distributor says Footbalance can help retailers become extraordinary

09/12/2011
Custom footbed brand Footbalance has entered into a new agreement with Bélanger-Gagnon Marketing (BGM), a Quebec-based sports and footwear sales agency.

BGM will now promote the Footbalance system, which enables the rapid production of fully customised footbeds at retail stores in less than ten minutes, enhancing sports and outdoor shoes' performance, the company says, by promoting healthy foot function and improving overall body alignment.

Chief executive, Louis Bélanger, said at the time of the announcement: "I'm always curious about innovative products and found Footbalance to be the best approach to bring custom moulded footbeds to retailers. In today's world of internet sales and fierce competition, Footbalance represents a new way for the specialty retailer to bring more consumers to their locations while elevating themselves in the retail jungle. You can’t be an ordinary retailer anymore.''


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