Oakley signs global licensing deal for swimwear
Sports brand Oakley has announced a licensing agreement with Trimera Group to market and distribute the brand’s women’s swimwear globally. The Oakley branded line will include both lifestyle and performance swimwear, as well as swim-related apparel and accessories, cover-ups, bags and hats.
Trimera Group will manufacture and distribute the products through Oakley O Stores, including Oakley Vault Stores and Oakley’s website. There will also be exclusive products, prints and designs offered only through Oakley retail. Products will launch at the Miami Swim Show and will be offered in store from November 2012.
“This agreement is another chapter in the exciting new vision for Oakley women’s apparel,” said Raphael Peck, vice president for Oakley Apparel, Footwear and Accessories. “By creating a partnership with one of the most respected swim groups in the world, Oakley has the unique opportunity to share its performance technology with a group that is built to take our women’s swimwear to market and distribute globally.”
Amit Tal, President of Quebec-based Trimera Group said: “Being a leader in branded swimwear and a major player in licensing, Trimera Group is exceedingly happy to forge a partnership with Oakley, as a strong brand with a legacy of cutting edge design and innovation. We look forward to working with them for many years to come.”
