Under Armour seals marketing deal with the NBA - sportstextiles: Lea SportsTextiles

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Under Armour seals marketing deal with the NBA

13/12/2011
The National Basketball Association (NBA) in the US and sports brand Under Armour have announced a new multi-year partnership.

It means basketball stars who wear Under Armour shoes will be able to feature in promotional material for the brand wearing official NBA uniforms. As part of the deal, Under Armour and the NBA will work together to refurbish community basketball courts throughout the US.

“Partnering with the NBA allows us to showcase our innovative basketball footwear and roster of young, talented players through a platform that represents the pinnacle of the sport,” said Matt Mirchin, the sports brand’s senior vice-president for global sports marketing.


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