UEFA and adidas extend partnership
German sportswear brand adidas and UEFA have announced the extension of their long-term partnership for the UEFA Champions League, UEFA Europa League as well as the UEFA Super Cup and UEFA Women's Champions League. The deal will see adidas extend its long-term partnership for each competition until 2018.
As the Official Supplier Partner for the UEFA Champions League and the UEFA Europa League, adidas will continue to supply bespoke official match balls for both tournaments. In the new agreement, adidas will hold the rights to design and market the exclusive UEFA Champions League and UEFA Europa League branded sportswear and will continue to support the UEFA Young Champions grassroots event as well as outfit the volunteers for both finals.
“Being associated with the biggest club tournaments in Europe – the UEFA Champions League and UEFA Europa League – will allow us to further strengthen and extend our global football market leadership,” said Herbert Hainer, CEO of the adidas Group.
Commenting on the agreement, David Taylor, CEO UEFA Events S.A. said: “We are very pleased that adidas has chosen to renew and further extend its agreement with UEFA for our European club football competitions. This extension proves the strength of our business relationship and ensures that adidas remains at the heart of European club football. Our continued collaboration will bring new opportunities for the promotion of the very best of European football to a worldwide audience.”
