Indian lingerie firm creates men’s sportswear line

19/12/2011

Bangalore-based lingerie company Brandis India plans to a launch men’s sports apparel line with the brand ‘2GO’. The brand’s product portfolio will consist of tracks, shorts, sports socks and t-shirts. The product pricing will be 35-40% less compared to other performance brands, the company claims.

 

The company was incorporated in 2010 with the aim of launching global, capable brands in the apparel and accessories space. Brandis has already successfully launched ‘Beouty’, a brand in the women lingerie space. It is presently being retailed in 1,500 stores and in 40 cities across India.