Sno to launch new collection at Snowshow event
US outdoor apparel brand Sno Life will be showcasing its new collection at the Snowsports Industry America (SIA) Snowshow on Jan 26-29, 2012 at the Colorado Convention Center in Denver, Colorado.
“We are really excited about our brand. We want all snow sport enthusiasts and mountain athletes to know we are more than layering apparel. We are a way of life, the Sno Life,” said Sno Life owner Gary Coleman.
The Snowshow will be the most concentrated trade event in the snow sports industry with nearly 20,000 attendees and exhibitor space has been sold out.