Amer Sports acquires Icelandic sports apparel br - sportstextiles: Lea SportsTextiles

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Amer Sports acquires Icelandic sports apparel brand

21/12/2011
Finnish sports group Amer Sportshas announced the acquisition of Nikita, an Icelandic snowboarding-inspired action sports apparel brand that focuses on female consumers with current annual sales of around EUR 8 million.

"Action sports apparel is a large and dynamic market, driven by young people who skate, surf and snowboard, and the acquisition complements Amer Sports’ portfolio,” said Andy Towne, president of Amer Sports Apparel on announcing the news. “With Salomon snowboards, Bonfire apparel and now Nikita, we have a great opportunity to expand our presence in action sports, bring a broader range of exciting, authentic products to market and reach new consumer groups.”

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