Icebreaker to open TouchLab store in New York
New Zealand outdoor brand Icebreaker has announced that it will opening its second TouchLab store in New York City on January 23, 2012. The store will be located in the Meatpacking District on Manhattan’s West Side.
“The Meatpacking District is a chic and exciting neighbourhood with fantastic energy. We are excited to introduce Icebreaker to its residents and to the multitude of visitors who come to shop its premium stores,” said Jeremy Moon, founder and CEO of Icebreaker.
“Icebreaker is perfect for active New Yorkers who value stylish, high performance apparel. It has something for everyone – from runners, cyclists and other fitness enthusiasts looking for a natural alternative to synthetics, to Meatpacking District shoppers with an eye for new and beautiful apparel.”
Icebreaker’s TouchLab store will feature the company’s complete outdoor, running, cycling, travel, kids, underwear and city collections, all made from merino wool from the Southern Alps of New Zealand.
Icebreaker opened its flagship TouchLab store in New York City in December 2010. The company has two other US TouchLabs: in Portland, Oregon and in San Francisco. In Canada, there are TouchLabs in Vancouver, British Columbia, and in Montréal.
