Gramicci launches ‘Pass it on savings’ scheme
US outdoor apparel firm Gramicci is responding to US recession challenges by offering several new Gramicci products to retailers at a 20-25% discount under the company’s new autumn 2012 ‘Pass It On Savings’ structure, to be unveiled at the Outdoor Retailer Winter Market 2012.
In an attempt to assuage retailer concerns about the fluctuating economy, every Gramicci product classification will have at least one Pass It On Savings item. The scheme is intended to be very persuasive for retail buyers.
“Apparel sales become even more important as dealers address uncertain economic times. The prolonged effects of bank and big business bailouts, excess foreclosures, lenders’ ongoing reluctance to loan and an election year, we will have consumers reluctant to spend,” said Marty Weening, president of Gramicci. “To that end, we’ve secured new partnerships that help us maintain the quality our customers expect, at record setting price points, that we can pass on to our retailers and the end consumer.”
The Pass It On Savings pricing program comes after a year of price increases in labour, raw materials and freight for Gramicci.
