Woolmark to showcase Merino at New York Fashion - sportstextiles: Lea SportsTextiles

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Woolmark to showcase Merino at New York Fashion Week

09/01/2012

The Woolmark Co. of Australia is planning to broaden its global wool campaign in a new format at New York Fashion Week, January 24 - 27, 2012. The firm aims to showcase Merino wool, as a result of the worldwide consumer trend to use sustainable resources.

 

The Woolmark effort will include an educational seminar at the Australian Consulate, followed by a cocktail party and live model presentation on January 26.  The NY Fashion Week 2012 showcase is a part of a worldwide marketing scheme by Woolmark, which recently starred in a new Chinese luxury television series “Beauty Mission” based on the luxurious nature of Merino wool in womenswear.

 


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