Invista Apparel appointments unite marketing and technology
09/01/2012
the company.
Invista’s spandex business will now be divided into western and eastern regions. The western region, led by Max
Wiesendanger, merges the Europe, Middle East and Africa interests with those of North, Central and South America into a single business unit. The eastern region, led by Dan Kotkin, will include the South Asia and Asia Pacific markets.
Each region will have responsibility for “sales and customer value creation initiatives” within their respective geographies, the company said in a statement.
Invista’s spandex manufacturing assets, supply chain and commercial development initiatives will be managed globally under the direction of Wally McWalter. Don Burich, who previously led the Americas region, has comparable responsibility for its nylon business.
In addition, the company said its marketing team will now be more closely integrated with the firm’s global technology team, with both units led by Bob Kirkwood, who previously headed the research and development function and continues to serve as Invista’s chief
technology officer. Serge Vigouroux, who previously headed the marketing function for Invista Apparel, has assumed new responsibilities in business development and brand strategy.
Mr Trerotola described the changes as a logical step. He said: “These organisation changes will enable us to better align global resources with the textile market dynamics of each hemisphere, strengthen our innovation strategies, and intensify customer relationships in mutually productive ways.”
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